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| Up-sized benefits for Citibank Ready Credit customers dining at McDonald’s |
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Citibank Ready Credit customers can enjoy a 10% instant discount when they next dine at a McDonald’s restaurants or McCafé in Thailand.
Redemption of this special offer is easy and simple - when they make an order, Citibank Ready Credit customers can simply flash their Ready Credit card and an ATM withdrawal slip to take advantage of the discount.
Mr. Shahnawaz Lalani, Consumer Finance Director, Citibank Thailand said, ’’We are thrilled to partner with McDonald’s. We are confident that this six month campaign, which runs during the upcoming summer school holidays, will be a hit with our customers. In particular, we anticipate a positive impact in terms of satisfaction, acquisition, usage and activation. This innovative loyalty privilege also extends the Citibank Ready Credit value proposition because in addition to easy access to cash and no-fee ATM withdrawals, our customers can now also enjoy instant discount offers.’’
He added, ’’This is the first time that McDonald’s, or any quick service restaurant in Thailand, has worked with a financial provider to offer an instant discount promotion simply by flashing the card, for an extended period of 6 months! Once again, Citibank Ready Credit is the first in the cash card market to provide such an exclusive privilege for our customers. We are delighted to work with McDonald’s because they are a like-minded partner that is equally committed to providing customers with offerings that add value and are speedy, easy and convenient to access. The partnership offers mutual benefits and through joint-promotion, and hopefully more in the future, our common goal is to develop new and exciting growth opportunities through innovative marketing programs.’’
McThai Co., Ltd. Chairman of Executive Committee and Chief Executive, Mr. Hester Chew said, “McDonald’s is the leading global foodservice retailer with more than 130 restaurants throughout Thailand with a range of convenient services at anytime, anywhere including breakfast meals, Drive Thru, Dessert Centers and McCafé- a premium affordable coffee shop as an in-line counter at McDonald’s. And we are pleased to work with Citibank Ready Credit, offering customers with value meal experience at our restaurants and McCafe’’
The campaign will be promoted via traditional marketing channels including monthly newsletters (with customer statements), SMS and other direct mail options. There will also be in store promotional table top and condiment counter stickers displayed at a number of McDonald’s restaurants across the country.
Leveraging Citi’s new technology platform, Citibank Ready Credit customers will also be sent an SMS promo alert whenever they make a cash withdrawal from an ATM. The SMS message will remind them to keep their ATM withdrawal slips to enjoy the 10% discount offer at McDonald’s.
By presenting their staff access cards, Citi Thailand employees can also enjoy the discount offer when they dine at a Mcdonald’s restaurant during the campaign period.
For more information about the program or Citibank Ready Credit please call CitiPhone banking (1588) or visit www.citibank.co.th.
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