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| McDonald’s Olympic Campaign 2012 |
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McDonald’s has launched its campaign for the 2012 Olympic Games in London, UK by making dreams come true for three Thai kids with the selection of winning “McDonald’s Champions of Play” who will join in the world’s festival of sport from the track side. Applications are open until April 23 at all McDonald’s restaurants. The company has also announced it will reward Thai Olympians with 1 million baht for every gold medal won.
Mr.Hester Chew, Chairman of Executive Committee and Chief Executive of McThai Co., Ltd. said, “McDonald’s has been a continuous supporter of the Olympic Games, and London 2012 will mark the 44th year we have been part of the games, consistent with our Sport Marketing policy and the promotion of a Balanced Active Lifestyle with variety of food and exercise to burn off calories. At the latest, we have added UHT milk and fruit to both a la carte and Happy Meal menus as part of encouraging Thai kids to eat healthily and take exercise. The ‘McDonald’s Champions of Play’ will make dreams come true for Thai kids at the London Olympics, giving them the chance to visit the Olympic Village and meet athletes close up, as well as many other activities over 4 days. Details can be found at www.facebook.com/mcthai or any McDonald’s restaurants.”
“At these games, McDonald’s is proud to support Thai athletes with 1 million baht for winning a gold medal, 500,000 baht for a silver medal, and 300,000 baht for a bronze medal, to boost the morale of Thai sportsmen and sportswomen competing in these Olympics, to show the world the capabilities of Thai people. McDonald’s is also hosting a range of activities to celebrate the Olympic Games and many promotions for customers and the general public such as free Coke to celebrate medals, and Limited Edition Coke glasses for collectors.” Mr.Hester Chew added.
Dr. Seksan Narkwong, Deputy Permanent Secretary of the Ministry of Tourism and Sports said, “As the agency responsible for tourism and sports, we would like to praise the private sector, and particularly McDonald’s, for their support and sponsorship in promoting Thai people to take up sport and look after their health, which is in line with the Ministry’s policy to encourage Thai youth and the public to play sport and take correct exercise. Also, we would like to thank them for the development of the potential of Thai athletes at the international level, to compete in the forthcoming Olympic Games. I would like to ask all Thai people to cheer on the Thai Olympic team so they can fully represent Thailand.”
Maj. Gen. Charouck Arirachakaran, Vice President and Secretary-General of the Thai Olympic Committee under Royal Patronage, said, “As the Vice President and Secretary of the Thai Olympic Committee, I am delighted that McDonald’s has given priority to supporting the Olympic Games for such a long time, and I would like to thank McDonald’s Thailand for its consistent support for Thai Olympians, as well as giving a morale boost to athletes competing at the upcoming games in London in our training preparations. I am confident our athletes will make a name for our country on this global stage. I would also like the Thai public to get behind our athletes and cheer them on to victory and gold medals.”
About McDonald’s
McDonald’s commitment to the Olympic Movement began in 1968, when the company airlifted hamburgers to U.S. athletes in Grenoble, France, after they reported being homesick for American food. McDonald’s has served its menus of choice and variety to millions of athletes, their coaches, families and fans. London 2012 marks as the 8th as the Official Sponsor and the 9th consecutive Games that McDonald’s will feed the athletes as the Official Restaurant of the Olympic Games. McDonald’s will continue to support the Olympic Games as a TOP (The Olympic Partnership Program) through 2020.
McDonald’s is the leading global foodservice retailer with more than 33,000 local restaurants serving 68 million people in more than 119 countries each day. McDonald’s is one of the world’s most well-known and valuable brands and holds a leading share in the globally branded quick service restaurant segment of the informal eating-out market in virtually every country in which we do business. Currently, there are 160 McDonald’s restaurants in Thailand with a range of convenience services at anytime, anywhere including Dine-in, Take-away, Drive Thru, Dessert Centers and McCafé - a premium coffee shop as an in-line counter at McDonald’s which offers premium espresso coffee for customers at value prices. There is also the McDelivery 1711 service 24 hours. In response to today’s customer lifestyles, McDonald’s offers 24/7 and Wi-Fi service in modern contemporary, comfortable and relaxing atmosphere.
More information, please contact:
Nalinee Seyayongka Tel. 081-938-2476, Sumana Nittayavimol Tel. 089-203-0208
Supattra Komolboon Tel. 081-493-3868
McThai., Co., Ltd. Tel. 02-696-4900 Fax. 02-696-4998-9
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